It sort of comes across as one of those overly paranoid things that we've grown frighteningly used to. However, apathy, as they say, can be deadly. There are many ways that you private information can be used, and possibly new ways developed every day. Who says that we even know half of them?
I reccomend reading these in the order posted. (And don't worry, they're not all long.)
http://www.zdziarski.com/blog/?p=1270
http://www.autoblog.com/2011/09/21/gms-onstar-now-spying-on-your-car-for-profit-even-after-you-uns/
And here is an example in real life--
http://www.thenewspaper.com/news/34/3466.asp
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